Semantic layer · End-to-end technical stack
AD enterprise data & AI architecture
Exhibit · 8-layer stack
Bottom-up: physical item → captured events → operational systems → lakehouse → MDM → semantic → intelligence → consumption
L8.CONS
Consumption & Channels
Where humans + machines actually use the data — exec cockpit, customer apps, public DPP, mobile.
▢ Business + Customers
app
Executive Intelligence Cockpit (this app)
Strategy
drill ▾
app
Customer-facing apps (brand + retailer dashboards)
SG.ATMA
drill ▾
app
Public DPP portal (consumer)
SG.ATMA.CONSUMER
drill ▾
app
Consumer mobile (NFC/QR tap)
SG.ATMA.CONSUMER
drill ▾
app
Internal BI + reporting
FIN.PL
drill ▾
app
Copilots (persona Q&A)
TECH.AI.GENAI
drill ▾
↑ feeds ↑
L7.INT
Intelligence Services
The differentiated software & AI — atma.io, Optica, pricing AI, plant AI, DPP services.
▢ SG President + CTO
SaaS
atma.io Connected Product Cloud
SG.ATMA
drill ▾
infra
Hedera HCS provenance ledger
TECH.ATMA.HCS
drill ▾
SaaS
Optica supply-chain analytics
SG.OPTICA
drill ▾
ML model
Pricing AI
TECH.AI.PRICE
drill ▾
ML model
Plant AI (predictive maintenance + CV-QC)
TECH.AI.OPT
drill ▾
SaaS
DPP services (DPPaaS)
SG.ATMA.DPP
drill ▾
AI
Azure OpenAI · GenAI copilots
TECH.AI.GENAI
drill ▾
↑ feeds ↑
L6.SEM
Semantic Layer
Knowledge graph, ontology, business glossary, domain hierarchy — wired into every other layer.
▢ Data + Strategy
semantic
Knowledge Graph (229 nodes / 310 edges)
This page
drill ▾
semantic
Ontology / glossary (62 terms)
This page
drill ▾
semantic
Domain hierarchy (9 → 38 → 137)
This page
drill ▾
semantic
Typed data flows
This page
drill ▾
↑ feeds ↑
L5.MDM
Master Data Management
Single source of truth for customer, material, product, supplier, location.
▢ Chief Data Officer
MDM
Customer master
TECH.DATA.MDM
drill ▾
MDM
Material master
TECH.DATA.MDM
drill ▾
MDM
Product master
TECH.DATA.MDM
drill ▾
MDM
Supplier master
TECH.DATA.MDM
drill ▾
MDM
Location / plant master
TECH.DATA.MDM
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↑ feeds ↑
L4.LAKE
Data Fabric / Lakehouse
Streaming + storage layer — Kafka, Snowflake/Databricks, feature store.
▢ Chief Data Officer
platform
Kafka streaming bus
TECH.DATA
drill ▾
platform
Lakehouse (Snowflake / Databricks)
TECH.DATA.LH
drill ▾
platform
Feature store (ML)
TECH.AI
drill ▾
platform
Governance + lineage (data catalog)
TECH.DATA.GOV
drill ▾
↑ feeds ↑
L3.OPS
Operational Systems (Tx)
Systems of record — SAP, Oracle, CRM, MES, PLM, Vestcom storeLink.
▢ CIO
system
SAP S/4HANA (ERP)
TECH.ERP.SAP
drill ▾
system
Oracle (legacy regions)
TECH.ERP.ORA
drill ▾
SaaS
Salesforce (CRM + CPQ)
COMM.ACCT
drill ▾
system
PLM (product lifecycle)
TECH.ERP.PLM
drill ▾
platform
Vestcom storeLink
SG.VESTCOM.STORELINK
drill ▾
system
WMS + TMS
OPS.LOG
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↑ feeds ↑
L2.CAPT
Capture & Read
Where physical signals become digital events — readers, scanners, gateways, EDI.
▢ IT + Operations
hardware
RFID readers (Zebra, Impinj, AD)
TECH.RFID.READER
drill ▾
hardware
POS / DC scanners
Customer IT
drill ▾
channel
Consumer NFC tap / QR scan
SG.ATMA.CONSUMER
drill ▾
interface
EDI gateway (ASN, PO, invoice)
COMM.O2C.ORDER
drill ▾
system
Plant MES (shop-floor scans)
TECH.ERP.MES
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↑ feeds ↑
L1.EDGE
Edge & Physical
The tagged item itself — every label, inlay, ESL, smart embellishment, plant sensor.
▢ R&D + Manufacturing
hardware
RFID inlays (UHF/HF/NFC)
SG.RFID
drill ▾
hardware
Electronic Shelf Labels
SG.VESTCOM.ESL
drill ▾
product
Pressure-sensitive labels
MG.LPM
drill ▾
product
Smart embellishments (Embelex)
SG.EMBEL
drill ▾
hardware
Plant IoT sensors
OPS.PLANT
drill ▾
Click any component to see its KG links + the typed data flows that touch it.