EBITDA 360 · How to lift margin
$1.42B → $1.70B by FY27 · +$280M net · 12 levers sized · 5 quick wins under 90 days
FY27 EBITDA target
$1.70B
+$280M vs FY25
Lever inventory
12
$510M gross potential
Quick wins (< 90d)
5
$95M total
Best IRR
140%
Pricing AI · 4mo payback
Exhibit · EBITDA bridge to FY27
Pricing AI + HVC + plant AI deliver $260M of the $280M; growth investment partially offsets
$1.42B
FY25 EBITDA
+0.09
HVC mix-shift
+0.1
Pricing AI
+0.07
Plant AI · OEE
+0.06
Restructuring savings
+0.05
atma.io SaaS margin
+0.03
Working capital release
-0.05
FX / input costs
-0.07
Growth investment
$1.7B
FY27 EBITDA target
Exhibit · 12 EBITDA levers ranked by size
Top-4 levers carry 64% of the potential — Pricing AI is under-funded relative to its IRR
| # | Lever | Category | EBITDA ($M) | bps | Confidence | Time | Status | Owner |
|---|---|---|---|---|---|---|---|---|
| L-1 | Pricing AI · Materials Group | Pricing | $100M | 110 | High | 6 mo | GREEN | CFO + MG GM |
| L-2 | HVC mix-shift in label materials | Mix | $90M | 100 | High | 12 mo | GREEN | MG GM |
| L-3 | Plant AI · OEE 74% → 82% | Productivity | $70M | 80 | Medium | 18 mo | AMBER | COO |
| L-4 | Restructuring · $60M savings | Cost | $60M | 70 | High | 6–9 mo | GREEN | CFO |
| L-5 | atma.io SaaS conversion (75% GM) | Mix | $50M | 60 | High | 12 mo | GREEN | Solutions GM |
| L-6 | Working capital release | Working Cap | $30M | 35 | Medium | 9 mo | AMBER | CFO + COO |
| L-7 | CV-QC defect-rate halving | Quality | $25M | 30 | Medium | 18 mo | AMBER | MFG |
| L-8 | Energy / unit · 92 → 85 | Energy | $18M | 20 | Medium | 24 mo | AMBER | CSO + COO |
| L-9 | Supplier renegotiation (BASF, Mondi) | COGS | $22M | 25 | Medium | 12 mo | AMBER | Procurement |
| L-10 | SG&A automation (finance, HR) | Cost | $15M | 18 | Medium | 18 mo | AMBER | CFO |
| L-11 | Sustainable HVC pricing premium | Pricing | $20M | 22 | Medium | 12 mo | AMBER | MG GM |
| L-12 | Vestcom synergies (shelf-edge) | Synergies | $12M | 15 | High | 6 mo | GREEN | NA GM |
Each row drills into the underlying initiative or driver.
Exhibit · Quick wins under 90 days
Walmart cat-4 decision (D-101) is the single biggest 1-day lever — $42M EBITDA at stake today
| Quick win | EBITDA | Time | Owner |
|---|---|---|---|
| Walmart cat-4 pricing concession decision (D-101) | $42M | 1 days | CEO |
| Pricing AI APAC rollout | $18M | 60 days | CFO |
| Querétaro CV-QC retrofit GO decision (D-103) | $12M | 7 days | COO |
| EMEA SSC cut-over (restructuring) | $15M | 45 days | CFO |
| BASF renegotiation kick-off | $8M | 30 days | Procurement |
Cockpit Q&A · EBITDA
Ask anything about margin levers
If I had to deliver +100 bps in 12 months, what's the plan?
Which 3 levers should the CFO personally own?
Where am I most under-investing?