Data Domains · Avery Dennison

Pivots · how each domain plugs in

Value chain (Porter) · Customer & transaction journey

Value-chain stage	What lives here
⇲ Inbound: Raw Materials	Paper, BOPP/PET films, adhesive chemistries, silicone liners, RFID ICs
⚙ Operations: Convert & Print	200+ plants — coating, slitting, printing, die-cut, RFID inlay assembly, woven label looms
⇱ Outbound: Logistics	Regional DCs, EDI fulfilment, JIT delivery to converters & brands
◉ Marketing & Sales	Strategic accounts, channel partners, CPQ, AD Webstore
✦ Service & Software	atma.io connected product cloud, Optica analytics, customer success
▢ Support (R&D, HR, Finance, IT)	Innovation labs, ESG, FP&A, IT/Data, governance

1. Discover 2. Specify & Spec-in 3. Quote (CPQ) 4. Order capture 5. Manufacture & QA 6. Ship & deliver 7. In-store / On-product 8. Consumer use & circularity 9. Cash & service

Click any domain card below — open it in the knowledge graph, ask AI, or expand "what this means for AVY".

Domain · STRAT

◆ Strategy & Corporate

Enterprise strategy, M&A, IR, ESG and brand — the bet, the narrative and the licence to operate. · Owner: CEO · Deon Stander

Open POV → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Corporate Strategy & M&A STRAT.CORP	Danny Allouche · Chief Strategy & Corp Dev	support	discover	Portfolio & 3-Horizon Bets M&A · Smartrac · Vestcom · TexTrace · Thermopatch · Lion Bros Joint Ventures · Shenzhou (Vietnam textile JV) Corporate Ventures · Wiliot · Circ · PragmatIC
Investor Relations & Capital Markets STRAT.IR	CFO · Greg Lovins	support	discover	Guidance & Long-Range Plan (LRP) Quarterly Earnings & Analyst Q&A Capital Returns · Dividend · Buyback
Sustainability & ESG (2030 Goals) STRAT.ESG	Chief Sustainability Officer	support	consumer-recycle	Circular Economy · Recycled & Renewable Content GHG Emissions · Scope 1/2 -70% by 2030, Scope 3 -30% Social Impact · Worker livelihoods Digital Product Passport readiness (EU ESPR)
Brand, Communications & Public Affairs STRAT.BRAND	CMO	support	discover	Master Brand Architecture Government Affairs · Policy (DPP, EPR, RFID spectrum)

Domain · MG

▓ Materials Group (≈70% of revenue)

Pressure-sensitive label, graphics, reflective, tape and industrial/healthcare materials — the global engine. ~$6.1B revenue. · Owner: President · Hassan Rmaile

Open Business 360 → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Label & Packaging Materials (LPM) MG.LPM	SVP & GM LPM	operations	specify-quote	High-Value Categories · Wine & Spirits, Pharma, Beauty Home & Personal Care Food & Beverage Logistics & VIP (Variable Info Print) Sustainable Advantage™ portfolio
Graphics Solutions MG.GRAPHICS	SVP & GM Graphics	operations	specify-quote	Fleet & Vehicle Wraps Architectural Films Digital Print Media
Reflective Solutions MG.REFLECT	VP & GM Reflectives	operations	specify-quote	Highway & Traffic Sheeting Vehicle Conspicuity Tape (DOT-C2) Work-zone & PPE
Performance Tapes MG.TAPES	VP & GM Performance Tapes	operations	specify-quote	Automotive Bonding Building & Construction Industrial Assembly
Performance Polymers (Adhesive chemistry) MG.POLY	VP & GM Performance Polymers	inbound	manufacture	Emulsion adhesives Hot-melt adhesives Solvent acrylics
Industrial & Healthcare Materials (IHM) MG.IHM	VP & GM IHM (Vancive Medical)	operations	manufacture	Wearable Sensors & Drug Delivery Wound Care & Surgical Adhesives Barrier Films

Domain · SG

◈ Solutions Group (≈30% of revenue)

Apparel branding, embellishments, Intelligent Labels (RFID), Vestcom shelf-edge, atma.io digital ID platform — the digital growth engine. ~$2.8B revenue, fastest growth. · Owner: President · Francisco Melo

Open Business 360 → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Apparel Branding & Information Solutions SG.APPAREL	SVP & GM Apparel Solutions	operations	manufacture	Woven & Printed Labels Heat Transfers Hangtags, Tickets & Care Labels Packaging & Trims
External Embellishments (Embelex™) SG.EMBEL	VP & GM Embellishments	operations	manufacture	Lion Brothers · Patches & Emblems Thermopatch · Sportswear & Workwear TexTrace · Woven RFID labels Personalization & Connected Embellishments
Intelligent Labels (RFID · Smartrac) SG.RFID	SVP & GM Intelligent Labels	operations	manufacture	RAIN UHF Inlays (apparel, retail, logistics) HF / NFC tags (consumer engagement, brand protection) LF tags (animal ID, automotive access) IC partnerships · NXP, Impinj, EM Microelectronic Food & Grocery RFID (perishables, expiry)
Vestcom · Shelf-Edge & Retail Media SG.VESTCOM	President · Vestcom	outbound	in-store	Paper shelf tags & signage Electronic Shelf Labels (ESL) storeLink™ centralized platform Retail Media Network (shelf-edge advertising)
atma.io · Connected Product Cloud (Software / SaaS) SG.ATMA	VP & GM atma.io	service	consumer-recycle	Item-level digital IDs (30B+ items) Digital Product Passport (EU ESPR) module Carbon Tracking (Hedera HCS-backed) Consumer Engagement & QR/NFC experiences Circularity · Resale, Recycle, Repair
Optica™ Supply Chain Solutions SG.OPTICA	VP & GM Optica	outbound	ship	End-to-end visibility (factory → DC → store) Labor productivity & workflow Loss prevention & shrink

Domain · COMM

◉ Commercial · Customer & Channel

Sales, account management, channel partners, pricing and order management across brand owners, retailers, converters and distributors. · Owner: Chief Commercial Officer

Open Cockpit → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Strategic Accounts COMM.ACCT	VP Global Accounts	sales	discover	Retailers · Walmart, Macy's, Inditex, Decathlon, Kroger Brand Owners · adidas, Nike, Gap/Athleta, P&G, Unilever, L'Oréal Automotive · OEMs & Tier 1 (Bosch, Continental) Pharma · Pfizer, Novartis, GSK
Channel · Converters & Distributors COMM.CHAN	VP Channel	sales	order	Label Converters (Multi-Color, CCL, Fort Dearborn) Distributors & Resellers Digital storefront · B2B Webstore
Pricing & Quote-to-Order COMM.PRICE	VP Pricing & Revenue Mgmt	sales	quote	AI-driven dynamic pricing CPQ (Configure-Price-Quote) Raw-material pass-through formulas
Order-to-Cash (O2C) COMM.O2C	VP Customer Operations	outbound	order-ship	Order capture · EDI, Webstore, ERP Fulfilment & shipment Invoice, AR & cash application Returns, claims & RMA

Domain · OPS

⚙ Manufacturing & Supply Chain

200+ plants in 50+ countries, raw materials, R&D, logistics and quality — the physical engine that produces ~30 billion items per year. · Owner: Chief Supply Chain Officer

Open Plants 360 → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Plants & Coating Lines OPS.PLANT	VP Global Operations	operations	manufacture	North America plants EMEA plants Asia Pacific plants Latin America plants
Procurement & Raw Materials OPS.PROC	Chief Procurement Officer	inbound	manufacture	Paper & pulp BOPP, PET, PE films Adhesive chemistries Silicone release liners RFID ICs (NXP, Impinj)
R&D & Innovation OPS.RND	Chief Innovation & Technology Officer	support	discover	Materials Science labs RFID antenna & inlay engineering Software & data platform (atma.io) Pilot lines & process scale-up
Logistics & Distribution OPS.LOG	VP Logistics	outbound	ship	Regional Distribution Centres Inbound & outbound freight Trade & customs (HS, tariffs)
Quality, Health, Safety & Environment OPS.QHSE	VP QHSE	support	manufacture	ISO 9001 / IATF 16949 / ISO 13485 Plant safety · TRIR, LTIR Environmental · waste, water, VOC

Domain · GEO

◐ Geographies & Regions

Regional P&Ls with country clusters — every product line is cut by region. · Owner: Regional Presidents

Open Cockpit → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
North America GEO.NA	Regional President NA	all	all	United States Canada Mexico
EMEA GEO.EMEA	Regional President EMEA	all	all	Western Europe cluster CEE & Russia/CIS Middle East & Africa UK & Ireland
Latin America GEO.LATAM	Regional President LATAM	all	all	Brazil Argentina Andean cluster
Asia Pacific GEO.APAC	Regional President APAC	all	all	Greater China India & South Asia South-East Asia (Vietnam, Indonesia, Thailand) Japan & Korea Australia & New Zealand

Domain · PEOPLE

☉ People, Talent & Culture

35,000 employees worldwide — workforce, leadership, DEI, safety and labour relations. · Owner: Deena Baker-Nel · CHRO

Open Leadership → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Talent acquisition & development PEOPLE.TALENT	VP Talent	support	all	Leadership pipeline Graduate programs (Gold MT)
Total rewards & compensation PEOPLE.REWARD	VP Total Rewards	support	all	Long-term incentives Pensions & benefits
DEI & belonging PEOPLE.DEI	Chief DEI Officer	support	all	Women in Leadership Employee Resource Groups
EHS & worker safety PEOPLE.SAFE	VP Safety	support	manufacture	TRIR / LTIR Plant safety risk register

Domain · FIN

$ Finance, Tax & Risk

CFO organization — P&L, balance sheet, FX, treasury, tax, audit and enterprise risk. · Owner: Greg Lovins · CFO

Open Financials 360 → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
P&L · FP&A FIN.PL	VP FP&A	support	all	Segment P&L OpEx & SG&A
Balance sheet, treasury & FX FIN.BS	Treasurer	support	all	Working capital Debt & liquidity FX hedging
Tax · global transfer pricing FIN.TAX	VP Tax	support	all	Transfer pricing Indirect tax & customs
Enterprise risk & insurance FIN.RISK	Chief Risk Officer	support	all	ERM heat map Cyber-risk

Domain · TECH

❐ Technology, Data & AI

Core enterprise IT (SAP/Oracle/MES), data platform, RFID engineering, atma.io cloud, and AI/analytics. · Owner: CIO + CTO

Open Growth 360 → Open in graph

Sub-domain	Owner	Value chain	Journey	Nested · click for graph
Enterprise applications TECH.ERP	CIO	support	all	SAP S/4HANA Oracle MES (manufacturing execution) PLM
Data platform & analytics TECH.DATA	Chief Data Officer	support	all	Lakehouse (Snowflake / Databricks) Data governance & lineage MDM · Customer / Material / Product
AI & GenAI TECH.AI	VP AI	support	all	GenAI copilots (Azure OpenAI) Operations AI · yield, OEE, demand Pricing AI
RFID tech stack TECH.RFID	VP RFID Engineering	operations	manufacture	Antenna design Inlay assembly Reader ecosystem (Zebra, Impinj)
atma.io cloud platform TECH.ATMA	VP atma.io Eng	service	consumer-recycle	Open APIs Hedera Consensus Service Microsoft marketplace listing

Cockpit Q&A · Domain map

Ask anything about the domain hierarchy

Which domain owns Digital Product Passport readiness? Map every sub-domain to its value-chain stage. Where in the journey does Vestcom create value?