Data Flows · Avery Dennison

$ Money · F.M1

Customer · Brand owner → Avery Dennison

What flows

Purchase order / invoice payment

Volume / KPI

~$8.9B revenue / yr

System of record

SAP S/4HANA + EDI 810/850

Owner

COMM.O2C

Why it matters

Bulk of AVY revenue; flows through O2C engine

Linked in Knowledge Graph

COMM.O2C.INV FIN.PL

Linked Domains

COMM.O2C FIN.PL

$ Money · F.M2

Avery Dennison → Suppliers (paper, film, IC)

What flows

Procurement spend

Volume / KPI

~$3.5B COGS

System of record

SAP Ariba

Owner

OPS.PROC

Why it matters

Largest cost lines: paper, BOPP film, RFID ICs

Linked in Knowledge Graph

OPS.PROC FIN.PL.OPEX

Linked Domains

OPS.PROC FIN.PL

$ Money · F.M3

Retailer / brand → Avery Dennison

What flows

atma.io subscription revenue

Volume / KPI

~$120M ARR (target $500M+ by FY28)

System of record

Stripe + Salesforce CPQ

Owner

SG.ATMA

Why it matters

Recurring digital — the re-rating engine

Linked in Knowledge Graph

SG.ATMA FIN.PL

Linked Domains

SG.ATMA FIN.PL.SEG

Product · F.P1

Suppliers → AD Plants (200+)

What flows

Raw materials inbound

Volume / KPI

~1.8M tons / yr

System of record

WMS + EDI 856 ASN

Owner

OPS.LOG

Why it matters

Inbound from suppliers

Linked in Knowledge Graph

OPS.PROC.PAPER OPS.PROC.FILM OPS.PROC.IC OPS.PLANT

Linked Domains

OPS.PROC OPS.LOG

Product · F.P2

AD Plants → Regional DCs

What flows

Finished label / inlay / embellishment

Volume / KPI

~30B items / yr

System of record

MES → WMS

Owner

OPS.PLANT

Why it matters

Output of coating / printing / inlay lines

Linked in Knowledge Graph

OPS.PLANT OPS.LOG.DC

Linked Domains

OPS.PLANT OPS.LOG

Product · F.P3

AD DCs → Converter / Brand factory

What flows

Roll-fed / sheet label & inlay shipment

Volume / KPI

OTIF target 98%

System of record

TMS

Owner

OPS.LOG

Why it matters

Outbound to converters and brand factories

Linked in Knowledge Graph

OPS.LOG.DC OPS.LOG.FREIGHT COMM.CHAN.CONV

Linked Domains

OPS.LOG COMM.O2C.FULFIL

Product · F.P4

Brand factory → Retailer DC / store

What flows

Finished goods with AD label/tag applied

Volume / KPI

≈1 AD item per garment / SKU

System of record

Brand WMS

Owner

Brand customer

Why it matters

AVY's label rides on the brand's product to the shelf

Linked in Knowledge Graph

CUST_ADIDAS CUST_WALMART

Linked Domains

COMM.ACCT.BRAND COMM.ACCT.RETAIL

Data event · F.D1

AD plants (MES + CV-QC) → AD Lakehouse

What flows

Yield, OEE, defect telemetry

Volume / KPI

~50M events / day

System of record

Kafka → Databricks

Owner

OPS.PLANT

Why it matters

Feeds plant AI (predictive maintenance, defect detection)

Linked in Knowledge Graph

OPS.PLANT TECH.DATA.LH TECH.AI.OPT

Linked Domains

OPS.PLANT TECH.DATA

Data event · F.D2

RFID readers (retail / DC) → atma.io

What flows

Item-level scan events

Volume / KPI

300+ items / second (30B+ cumulative)

System of record

atma.io ingestion API

Owner

SG.ATMA

Why it matters

Source of truth for connected-product data

Linked in Knowledge Graph

SG.RFID SG.ATMA TECH.RFID.READER

Linked Domains

SG.RFID SG.ATMA TECH.RFID.READER

Data event · F.D3

atma.io → Brand customer · Retailer

What flows

Inventory + provenance + analytics

Volume / KPI

Sub-second queries

System of record

REST/GraphQL APIs

Owner

SG.ATMA

Why it matters

Powers Optica + customer apps

Linked in Knowledge Graph

SG.ATMA.ITEM SG.OPTICA.VISIBILITY

Linked Domains

SG.ATMA SG.OPTICA

Data event · F.D4

Consumer phone (NFC/QR) → atma.io

What flows

Scan-to-engage events

Volume / KPI

Rising — Burton + adidas pilots

System of record

Mobile SDK + web tap

Owner

SG.ATMA

Why it matters

Closes the loop to the end consumer

Linked in Knowledge Graph

SG.ATMA.CONSUMER CUST_BURTON

Linked Domains

SG.ATMA.CONSUMER SG.EMBEL.PERS

Data event · F.D5

Customer orders + price changes → AD Pricing AI

What flows

Quote / win-loss data

Volume / KPI

~10k quotes / day

System of record

Salesforce + custom pricing engine

Owner

COMM.PRICE

Why it matters

80–120 bps margin lever

Linked in Knowledge Graph

COMM.PRICE.AI TECH.AI.PRICE

Linked Domains

COMM.PRICE.AI TECH.AI.PRICE

Consent / authority · F.C1

Brand owner → atma.io

What flows

Data-sharing permissions per SKU

Volume / KPI

Contractual

System of record

atma.io policy engine

Owner

SG.ATMA

Why it matters

Brand decides who sees what (retailer, consumer, regulator)

Linked in Knowledge Graph

SG.ATMA STRAT.BRAND

Linked Domains

SG.ATMA STRAT.BRAND.GOV

Consent / authority · F.C2

EU Regulator → Brand + atma.io

What flows

DPP mandatory disclosure (ESPR)

Volume / KPI

Per-item lifecycle data

System of record

DPP standard schema

Owner

STRAT.ESG.DPP

Why it matters

Phase-in 2026–2030 by category

Linked in Knowledge Graph

REG_DPP SG.ATMA.DPP

Linked Domains

SG.ATMA.DPP STRAT.ESG.DPP REG_DPP

Consent / authority · F.C3

Consumer → Brand via atma.io

What flows

Right-to-info / repair / resale request

Volume / KPI

Emerging

System of record

Public DPP portal

Owner

SG.ATMA

Why it matters

Closes circular-economy loop

Linked in Knowledge Graph

SG.ATMA.CIRC

Linked Domains

SG.ATMA.CIRC SG.ATMA.CONSUMER

Carbon · F.X1

AD plants + grid → atma.io carbon module

What flows

Scope 1 + Scope 2 emissions per item

Volume / KPI

-70% by 2030 vs 2015

System of record

Hedera HCS-backed ledger

Owner

STRAT.ESG.GHG

Why it matters

Immutable timestamping for audit

Linked in Knowledge Graph

STRAT.ESG.GHG SG.ATMA.CARBON TECH.ATMA.HCS

Linked Domains

STRAT.ESG.GHG SG.ATMA.CARBON

Carbon · F.X2

Supply chain (suppliers + customers) → atma.io carbon module

What flows

Scope 3 emissions allocation

Volume / KPI

-30% by 2030 vs 2018

System of record

Supplier carbon API

Owner

STRAT.ESG.GHG

Why it matters

Largest footprint; requires partner data

Linked in Knowledge Graph

STRAT.ESG.GHG OPS.PROC

Linked Domains

STRAT.ESG.GHG OPS.PROC SG.ATMA.CARBON

AD data, money, product, consent & carbon flows

Click a type to filter · click a row to drill

From supplier → plant → DC → converter → brand → retailer → consumer → recycler

Customer · Brand owner → Avery Dennison

Avery Dennison → Suppliers (paper, film, IC)

Retailer / brand → Avery Dennison

Suppliers → AD Plants (200+)

AD Plants → Regional DCs

AD DCs → Converter / Brand factory

Brand factory → Retailer DC / store

AD plants (MES + CV-QC) → AD Lakehouse

RFID readers (retail / DC) → atma.io

atma.io → Brand customer · Retailer

Consumer phone (NFC/QR) → atma.io

Customer orders + price changes → AD Pricing AI

Brand owner → atma.io

EU Regulator → Brand + atma.io

Consumer → Brand via atma.io

AD plants + grid → atma.io carbon module

Supply chain (suppliers + customers) → atma.io carbon module

Tabular view — same data, sortable

ID	Type	From	To	What	Volume	System	Owner
F.M1	$ Money	Customer · Brand owner	Avery Dennison	Purchase order / invoice payment	~$8.9B revenue / yr	SAP S/4HANA + EDI 810/850	COMM.O2C
F.M2	$ Money	Avery Dennison	Suppliers (paper, film, IC)	Procurement spend	~$3.5B COGS	SAP Ariba	OPS.PROC
F.M3	$ Money	Retailer / brand	Avery Dennison	atma.io subscription revenue	~$120M ARR (target $500M+ by FY28)	Stripe + Salesforce CPQ	SG.ATMA
F.P1	Product	Suppliers	AD Plants (200+)	Raw materials inbound	~1.8M tons / yr	WMS + EDI 856 ASN	OPS.LOG
F.P2	Product	AD Plants	Regional DCs	Finished label / inlay / embellishment	~30B items / yr	MES → WMS	OPS.PLANT
F.P3	Product	AD DCs	Converter / Brand factory	Roll-fed / sheet label & inlay shipment	OTIF target 98%	TMS	OPS.LOG
F.P4	Product	Brand factory	Retailer DC / store	Finished goods with AD label/tag applied	≈1 AD item per garment / SKU	Brand WMS	Brand customer
F.D1	Data event	AD plants (MES + CV-QC)	AD Lakehouse	Yield, OEE, defect telemetry	~50M events / day	Kafka → Databricks	OPS.PLANT
F.D2	Data event	RFID readers (retail / DC)	atma.io	Item-level scan events	300+ items / second (30B+ cumulative)	atma.io ingestion API	SG.ATMA
F.D3	Data event	atma.io	Brand customer · Retailer	Inventory + provenance + analytics	Sub-second queries	REST/GraphQL APIs	SG.ATMA
F.D4	Data event	Consumer phone (NFC/QR)	atma.io	Scan-to-engage events	Rising — Burton + adidas pilots	Mobile SDK + web tap	SG.ATMA
F.D5	Data event	Customer orders + price changes	AD Pricing AI	Quote / win-loss data	~10k quotes / day	Salesforce + custom pricing engine	COMM.PRICE
F.C1	Consent / authority	Brand owner	atma.io	Data-sharing permissions per SKU	Contractual	atma.io policy engine	SG.ATMA
F.C2	Consent / authority	EU Regulator	Brand + atma.io	DPP mandatory disclosure (ESPR)	Per-item lifecycle data	DPP standard schema	STRAT.ESG.DPP
F.C3	Consent / authority	Consumer	Brand via atma.io	Right-to-info / repair / resale request	Emerging	Public DPP portal	SG.ATMA
F.X1	Carbon	AD plants + grid	atma.io carbon module	Scope 1 + Scope 2 emissions per item	-70% by 2030 vs 2015	Hedera HCS-backed ledger	STRAT.ESG.GHG
F.X2	Carbon	Supply chain (suppliers + customers)	atma.io carbon module	Scope 3 emissions allocation	-30% by 2030 vs 2018	Supplier carbon API	STRAT.ESG.GHG