CSO-CIRC-1 · Chief Sustainability Officer · Circular Economy Intelligence
Circular Pathway Recommender
Designs with circular recs
60%
from 5 %
Recycled content rate
45%
from 18 %
Problem & Capability
What & howExecutive problem
Brands lack tools to identify circular alternatives at design time.
Capability
AI recommends recyclable material alternatives, reusable packaging paths and waste reduction opportunities.
Outcome & Strategic Impact
Why it mattersBusiness outcome
Supports brand circular economy commitments.
Strategic impact
Aligns Avery with its 2030 sustainability goals.
KPI trajectory · Baseline → Target
ExhibitAI explainability — drivers, risks, next 90 days
The Circular Pathway Recommender enables Avery Dennison to directly support brand partners in meeting circularity and sustainability commitments by embedding actionable, AI-driven material and packaging alternatives at the design stage. This initiative accelerates progress toward our 2030 sustainability goals, drives differentiation in ESG leadership, and positions Avery Dennison as a critical enabler of the circular economy for global brands.
Drivers
- Brand demand for measurable circularity and ESG compliance
- AI-driven recommendations integrated at design decision points
- Alignment with regulatory trends (e.g., Digital Product Passports, EU Green Deal)
Risks
- Incomplete supplier data limiting recommendation accuracy
- Slow brand adoption due to change management barriers
- Potential misalignment with evolving regulatory standards
Next 90 days
- Pilot recommender with Walmart and adidas design teams
- Integrate supplier recycled content data into atma.io
- Develop compliance reporting dashboard for brand partners