Action Plan · CEO — Deon Stander
30 · 60 · 90 days — Bloomberg for Physical Products
First 30 days
Foundations- Engage Walmart and adidas leadership for pilot discussions on demand-side intelligence subscription.
- Define MVP for 'Insight subscribers' product leveraging existing RFID/Intelligent Labels data pipeline.
- Establish executive steering committee with CIO and VP Digital Solutions to oversee initiative.
- Set baseline metrics for subscriber acquisition and data product revenue in Salesforce.
- Identify top 20 target brands (including Gap/Athleta, Burton Snowboards) for initial outreach.
First 60 days
Validate- Launch pilot with Walmart using Avery's Connected Packaging platform for real-time demand analytics.
- Secure commitment from adidas for Insight subscription trial, with clear success metrics.
- Integrate SAP and Salesforce systems to track subscriber engagement and recurring revenue.
- Develop pricing model for data products, targeting $180M annualized revenue run-rate.
- Initiate marketing campaign targeting brands with case studies from Walmart and adidas pilots.
First 90 days
Decide & scale- Convert pilot brands (Walmart, adidas) to paid Insight subscribers.
- Expand outreach to Gap/Athleta and Burton Snowboards for Q4 onboarding.
- Report progress on subscriber count and revenue to board; target 50 subscribers and $20M ARR.
- Refine product offering based on pilot feedback; update Salesforce pipeline with conversion metrics.
- Prepare investor communication highlighting new recurring digital revenue stream and market differentiation.