Action Plan · CEO — Deon Stander
30 · 60 · 90 days — Sustainability Intelligence Partner
First 30 days
Foundations- Engage Walmart Europe leadership to validate Avery Dennison as primary DPP compliance partner for EU Digital Product Passport rollout.
- Audit current DPP-enabled SKU count across RFID/Intelligent Labels portfolio; baseline at 5M SKUs.
- Establish cross-functional taskforce with SAP integration lead to map Avery’s DPP data flows into customer ERP systems.
- Initiate ESG services revenue tracking in Salesforce; baseline at $15M.
First 60 days
Validate- Secure pilot commitment from adidas for DPP-enabled SKUs in EU region; target 50M SKUs in initial phase.
- Formalize partnership with SAP for seamless DPP data integration; define joint go-to-market messaging.
- Launch ESG compliance analytics dashboard for Gap/Athleta, enabling real-time SKU-level traceability.
- Present quarterly progress to board: SKU count, revenue, customer adoption.
First 90 days
Decide & scale- Expand DPP-enabled SKU implementation to Burton Snowboards EU supply chain; target cumulative 500M SKUs.
- Scale ESG services offering to include automated audit reporting for Walmart Europe; target $220M recurring revenue.
- Publish Avery Dennison’s DPP compliance case study with adidas and Burton, positioning as category leader.
- Review valuation impact with CFO; quantify uplift from expanded ESG services and DPP-enabled SKU footprint.