Consumer Intelligence

Monetizable consumer insights.

Insight subscriptions

300brands

from 0 brands

Insight ARR

120$M

from 0 $M

Problem & Capability

What & how

Executive problem

Brands lack item-level engagement data.

Capability

AI understands product engagement, regional preferences, usage patterns and interaction trends.

Outcome & Strategic Impact

Why it matters

Business outcome

Monetizable consumer insights.

Strategic impact

Data products become a new revenue stream.

KPI trajectory · Baseline → Target

Exhibit

AI explainability — drivers, risks, next 90 days

Monetizing item-level consumer engagement data positions Avery Dennison as a strategic partner to brands seeking actionable insights. By leveraging AI-driven analytics from connected packaging, we unlock a new, high-margin digital revenue stream and deepen customer relationships. Achieving scale in insight subscriptions will drive category leadership and valuation expansion.

Drivers

Exclusive access to item-level engagement data via atma.io platform
Rising brand demand for real-time consumer intelligence and personalization
Scalable, recurring revenue model through insight subscriptions

Risks

Brand concerns over data privacy and regulatory compliance
Insufficient differentiation from competing analytics offerings
Slow adoption curve among key customers (e.g., Walmart, adidas, Gap/Athleta, Burton)

Next 90 days

Pilot consumer intelligence dashboards with two strategic customers (assumed: adidas, Gap/Athleta)
Develop and price tiered insight subscription packages
Launch targeted marketing to top 50 atma.io brand customers highlighting monetizable insights

Test it in a scenario

1 modelers for CMO / Commercial Leadership

Scenario

Connected Packaging Channel

Build the marketing channel — scan-to-action loop.

Ask about this initiative

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