Action Plan · CMO / Commercial Leadership
30 · 60 · 90 days — Consumer Intelligence
First 30 days
Foundations- Engage Walmart, adidas, and Gap/Athleta commercial teams to validate top 5 monetizable consumer insight use cases leveraging AD Cloud and atma.io platforms.
- Define MVP for Consumer Insights Subscription: data scope, delivery cadence, pricing model, and pilot brand criteria.
- Establish cross-functional Consumer Insights Taskforce (Sales, Product, Data Science, Customer Success).
- Set up Insight ARR and Subscription dashboards in Salesforce for executive visibility.
First 60 days
Validate- Secure pilot commitments from Walmart (apparel), adidas (footwear), and Gap/Athleta (athleisure) for Consumer Insights MVP.
- Integrate atma.io data streams with Salesforce and Power BI for automated insight generation and reporting.
- Launch internal training for commercial teams on insight value proposition and pricing.
- Draft and circulate commercial contracts for subscription pilots; define renewal and upsell triggers.
First 90 days
Decide & scale- Activate Consumer Insights pilots with Walmart, adidas, and Gap/Athleta; track adoption and feedback.
- Refine product-market fit based on pilot feedback; iterate on insight modules and reporting cadence.
- Publish first executive dashboard: Insight ARR ($M) and Subscription Count (brands) with pilot data.
- Develop and approve go-to-market plan for broader rollout targeting 50 additional brands in Q4.