Anti-Counterfeit Engine

Verified authenticity at every scan.

Counterfeits intercepted

1800index

from 100 index

Premium pricing uplift

from 0 %

Problem & Capability

What & how

Executive problem

Counterfeits in luxury, pharma and cosmetics cost brands billions.

Capability

AI detects fake scan patterns, cloned IDs and unauthorized channels.

Outcome & Strategic Impact

Why it matters

Business outcome

Verified authenticity at every scan.

Strategic impact

Premium pricing in regulated and luxury verticals.

KPI trajectory · Baseline → Target

Exhibit

AI explainability — drivers, risks, next 90 days

Deploying an anti-counterfeit engine positions Avery Dennison as a trusted partner for luxury, pharma, and cosmetics brands, enabling verified authenticity at every consumer interaction. This initiative directly supports premium pricing and recurring digital revenue, while strengthening differentiation in regulated and high-value verticals.

Drivers

AI-powered detection of fake scan patterns and cloned IDs
Seamless integration with atma.io platform for item-level traceability
Brand protection enabling premium pricing and consumer trust

Risks

False positives impacting consumer experience and brand reputation
Adoption barriers among brands due to integration complexity
Evolving counterfeit tactics outpacing detection algorithms

Next 90 days

Pilot anti-counterfeit engine with select luxury and pharma customers (assume Gap/Athleta, adidas, Burton Snowboards)
Quantify premium pricing uplift and counterfeit interception in pilot results
Develop go-to-market messaging for regulated and luxury verticals emphasizing verified authenticity and brand protection

Test it in a scenario

1 modelers for CMO / Commercial Leadership

Scenario

Connected Packaging Channel

Build the marketing channel — scan-to-action loop.

Ask about this initiative

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