Action Plan · CMO / Commercial Leadership
30 · 60 · 90 days — Anti-Counterfeit Engine
First 30 days
Foundations- Engage Walmart and adidas commercial teams to validate anti-counterfeit value proposition and secure pilot commitments.
- Align with IT to integrate Anti-Counterfeit Engine with existing Avery Dennison atma.io connected product cloud.
- Define baseline counterfeit interception index (current: 100) with Walmart supply chain security team.
- Establish premium pricing test framework with adidas category managers (baseline: 0% uplift).
First 60 days
Validate- Launch pilot with Walmart on high-risk apparel SKUs using atma.io for item-level authentication at distribution centers.
- Deploy consumer-facing authentication UX for adidas Originals via QR/NFC scan, capturing scan data in atma.io.
- Track and report initial counterfeit interception events (target: 600 index) to both customers.
- Initiate premium pricing A/B test with adidas e-commerce, measuring conversion and uplift.
First 90 days
Decide & scale- Expand pilot to Gap/Athleta with focus on high-value athleisure SKUs.
- Publish first Anti-Counterfeit Engine performance dashboard in atma.io for executive review.
- Report to board: Counterfeits intercepted (target: 1800 index), premium pricing uplift (target: 8%) with adidas.
- Develop commercial playbook for scaling Anti-Counterfeit Engine to additional verticals and customers.