CSO-DPP-1 · Chief Sustainability Officer · AI-Generated Digital Product Passports
DPP Generation Engine
DPPs generated / mo
50M
from 0.1 M
Audit pass rate
99%
from 85 %
Problem & Capability
What & howExecutive problem
EU DPP mandates require per-SKU compliance evidence.
Capability
Track material source, recycled content, carbon footprint, manufacturing history and compliance evidence; AI generates compliance narratives, audit reports and sustainability scoring.
Outcome & Strategic Impact
Why it mattersBusiness outcome
Compliant DPP for every regulated SKU.
Strategic impact
Defensible position in EU regulatory wave.
KPI trajectory · Baseline → Target
ExhibitAI explainability — drivers, risks, next 90 days
The DPP Generation Engine positions Avery Dennison as a category leader in EU Digital Product Passport compliance, automating per-SKU evidence generation at scale. This initiative enables defensible regulatory compliance, strengthens customer retention, and opens new recurring digital revenue streams with global brands such as Walmart, adidas, Gap/Athleta, and Burton Snowboards.
Drivers
- EU regulatory mandates accelerating DPP adoption across supply chains
- atma.io platform’s scale (28B items) enables rapid SKU-level compliance rollout
- AI-driven compliance automation reduces manual overhead and audit risk
Risks
- Supplier data quality and integration gaps may hinder full material traceability
- Evolving EU DPP requirements could outpace current solution capabilities
- Customer adoption risk if compliance costs are not offset by value creation
Next 90 days
- Pilot DPP Engine with top 3 EU-exposed customers (e.g., adidas, Gap/Athleta, Burton Snowboards)
- Integrate supplier data onboarding and validation workflows into atma.io
- Establish cross-functional DPP compliance taskforce to monitor regulatory changes and customer feedback