Dynamic Connected Packaging

Direct consumer-data channel for brands — owned by Avery.

Consumer scans / yr

5000M

from 200 M

Brand revenue per scan

0.12$

from 0.02 $

Problem & Capability

What & how

Executive problem

Packaging today is static and disconnected from the consumer journey.

Capability

Scan triggers personalized recommendations, authenticity verification, sustainability journey, loyalty, contextual promotions.

Outcome & Strategic Impact

Why it matters

Business outcome

Direct consumer-data channel for brands — owned by Avery.

Strategic impact

Brand stickiness; pulls Avery upstream into marketing budgets.

KPI trajectory · Baseline → Target

Exhibit

AI explainability — drivers, risks, next 90 days

Dynamic Connected Packaging transforms Avery Dennison from a materials supplier to a strategic partner in the consumer engagement value chain, unlocking direct data channels and recurring digital revenue streams. This initiative positions us to capture upstream marketing budgets, drive brand differentiation, and expand valuation through proprietary consumer insights.

Drivers

Brand demand for direct consumer engagement and data ownership
Recurring per-scan revenue model with scalable upside
Integration with existing Avery RFID and atma.io platforms lowers adoption barriers

Risks

Brand adoption inertia or lack of marketing budget reallocation
Consumer privacy concerns and regulatory changes impacting data capture
Fragmented digital ecosystem leading to integration challenges

Next 90 days

Secure pilot commitments from anchor customers (e.g., Walmart, adidas, Gap/Athleta, Burton)
Quantify and validate revenue uplift per scan with real-world data
Develop go-to-market playbook targeting brand CMOs and digital leaders

Test it in a scenario

1 modelers for CEO

Scenario

Intelligent Labels + Walmart Ramp

Model H2 2026 Walmart momentum and HVC mix.

Ask about this initiative

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