Action Plan · CEO — Deon Stander
30 · 60 · 90 days — Dynamic Connected Packaging
First 30 days
Foundations- Secure executive alignment with Walmart, adidas, and Gap/Athleta on pilot scope for Dynamic Connected Packaging.
- Establish cross-functional task force (Sales, Digital, IT, Customer Success) with clear accountability for scan growth and revenue per scan.
- Select and baseline current scan data using atma.io platform for all pilot SKUs.
- Define and agree on success metrics with each brand: Consumer scans/year and Brand revenue per scan.
- Initiate legal/data privacy review for direct consumer data channel ownership.
First 60 days
Validate- Deploy Dynamic Connected Packaging pilots in-market with Walmart (private label apparel), adidas (footwear), and Gap/Athleta (athleisure).
- Integrate atma.io with brand CRM/loyalty systems to enable closed-loop consumer engagement.
- Launch targeted consumer activation campaigns to drive scan behavior; track scan uplift weekly.
- Begin monthly reporting cadence to brand partners on scan and revenue metrics.
- Identify and resolve friction points in the consumer scan journey (e.g., QR placement, call-to-action clarity).
First 90 days
Decide & scale- Expand pilot to Burton Snowboards for seasonal product line, leveraging learnings from initial deployments.
- Negotiate commercial agreements with at least two brands for recurring digital revenue per scan.
- Publish first quarterly results: total scans, revenue per scan, opt-in rates, and actionable consumer insights.
- Refine value proposition and pricing model for scale-up, based on pilot outcomes and customer feedback.
- Present board-level business case for global rollout, including projected impact on category leadership and valuation expansion.