JOURNEY · COO / MFG Plant decision (Querétaro)
Step 2 / 4 · Querétaro plant 360
External signals · impact on AVY
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Action Center · May 17, 2026 · 07:15 ET

Today — what needs your attention

3 decisions awaiting · 2 risks escalated · 4 new opportunities · 3 wins · [{'q': "Walmart cat-4 timing — confirm H2'26 vs analyst day commitment?", 'asked_by': 'Stephen Tusa (Citi)', 'draft': 'H2 2026 timeline reaffirmed; cat-2 went LIVE yesterday on schedule; cat-3 in UAT; cat-4 pricing dialogue ongoing.'}, {'q': 'atma.io recurring revenue — break out from product revenue?', 'asked_by': 'Ghansham Panjabi (Baird)', 'draft': "atma.io platform ARR $120M run-rate (Q1'26 exit); +42% YoY; will begin formal disclosure FY26."}] analyst Qs
Health · 8 dimensions

Two ambers and one red today — Walmart ramp and plant OEE require leadership intervention this week

Revenue vs plan
QTD $2.21B / Plan $2.18B
+1.4%
On track; Walmart cat-2 LIVE lifts H2 confidence.
Op margin vs plan
13.4% / Plan 13.2%
+20 bps
Pricing AI + restructuring landing as guided.
Cash conversion
82% QTD / Target 100%
-8 pts
EU DSO drift on H&M, Inditex; finance to escalate.
Walmart ramp pacing
88% of plan
-12 pts
2 SKU lines = 70% of variance; intervention this week.
atma.io growth
28.4B items, +18% YoY
+1.4B Q
adidas Infinite Play + apparel pulling demand.
EU DPP positioning
5 of top-10 apparel won
+2 QoQ
Inditex RFP open; outcome decides 2026 EU narrative.
Plant OEE (top-10)
OEE 74% vs target 82%
-3 pts
Querétaro + Suzhou drag; CV-QC retrofit decision pending.
Safety (TRIR)
0.42 vs target 0.55
-12% YoY
Best in 8 quarters; maintain rigor through restructuring.
Decisions awaiting you · 3

Three decisions today — combined NPV impact of $116M; the Walmart cat-4 call is the gating one

D-101 · Walmart category-4 pricing concession
Today · 17:00 ET
Walmart requesting 4% price concession on apparel-RFID inlays for cat-4 expansion in exchange for 18-month volume commitment.
AI Rec
ACCEPT with conditions: floor at -3%, require 24-month commit, exclusive on cat-4 GM lines. Net NPV +$42M vs base.
Conf 82%
Owner: CEO + Solutions Group
Impact: $42M
D-102 · Acquire DPP startup ('Trace.io', €38M)
Friday EOD
Berlin-based DPP-compliance SaaS, €12M ARR, 38% GM. Three competing bidders (1 strategic, 2 PE).
AI Rec
PROCEED to LOI at €34–36M. Synergy with atma.io = $18M ARR uplift by FY27; defensive vs CCL.
Conf 71%
Owner: CFO + Strategy
Impact: $62M
D-103 · Continue or pause adhesives plant (Querétaro)
Next Tuesday
Q2 yield at 81% vs 92% target; $4.2M monthly opex; 3 retention risks on plant leadership.
AI Rec
CONTINUE 90 days with new plant manager + CV-QC retrofit. Cost $1.8M; expected yield recovery 88%.
Conf 67%
Owner: COO + MFG
Impact: $12M
Risks escalated

Walmart cat-4 pacing and adidas DPP eval both need executive air-cover this week

Walmart cat-4 ramp tracking 12% below plan
Q3 ARR $7M at risk · owner Solutions GM · escalated 3 days
AI action: Trigger Walmart Joint Steering this week; 2 SKU lines are 70% of variance.
HIGH
adidas DPP vendor evaluation includes 2 competitors
€22M ARR contestable · owner EU GM · escalated yesterday
AI action: CSO + adidas CEO call within 48h; offer co-development POC.
HIGH
New opportunities · 4

$102M of new opportunity surfaced this week — Inditex RFP is the largest committed

Inditex EU DPP rollout RFP
RFP issued · owner EU GM
AI action: Submit bid by May 28 with Burton case study.
$48M
H&M apparel resale program
Discovery · owner CMO Solutions
AI action: Pitch adidas Infinite Play template.
$24M
3PL pallet-RFID expansion (Maersk)
Qualified · owner Logistics vertical
AI action: Reuse Walmart playbook; faster decision.
$18M
BMW EV battery DPP pilot
Intro · owner Auto vertical
AI action: Convene CSO + atma.io product on May 23.
$12M
Wins logged

Walmart cat-2 LIVE — the single most important commercial milestone of FY26 so far

Walmart category-2 LIVE (men's apparel)
Yesterday 18:00 CT
$85M
Burton renewed DPPaaS multi-year
Yesterday 14:00 ET
$4M
Nestlé connected-packaging POC signed
This morning 06:30 CET
$2M
Analyst questions to expect

Both questions are on Walmart and atma.io disclosure — answer drafts are ready

Walmart cat-4 timing — confirm H2'26 vs analyst day commitment?
Asked by Stephen Tusa (Citi)
Draft: H2 2026 timeline reaffirmed; cat-2 went LIVE yesterday on schedule; cat-3 in UAT; cat-4 pricing dialogue ongoing.
atma.io recurring revenue — break out from product revenue?
Asked by Ghansham Panjabi (Baird)
Draft: atma.io platform ARR $120M run-rate (Q1'26 exit); +42% YoY; will begin formal disclosure FY26.
Cockpit Q&A

Ask the cockpit anything against today's data

What is the one thing I should do before 9am? If I only had 3 minutes with the board today, what would I lead with? What single decision moves FY26 EPS the most?