Customer 360
Burton Snowboards
Apparel · USA · relationship since 2024 · 0.2% of AVY revenue
Health · GOOD
FY25 revenue
$15M
YoY growth
+275%
Share of wallet
85%
NPS
82 (+12)
Open pipeline
$3M
Product mix · share of Burton Snowboards wallet held by AVY
First DPPaaS customer — strategic reference value > revenue.
DPPaaS · 78%
Apparel tags · 22%
Contract: DPPaaS Pilot+Commercial · expires Aug 2027 · auto-renew: Yes · price-step-review: None
Open opportunities · 2
$3M total · weighted $1M at 50% blend
Hardgoods (snowboards) DPP
Negotiation
$3M
80% prob
Co-marketing with adidas Infinite Play
Concept · Brand-value, not revenue
$0M
50% prob
Active risks · 0
No active risks tracked
No active risks tracked.
Relationship map
Senior-to-senior engagement is healthy; mid-level coverage gaps in technical procurement
| Their side | Our side | Last touch |
|---|---|---|
| Burton CEO | CSO | 2026-05-01 |
Recent activity timeline
Wins clustered last 30 days; one open risk to track
2026-05-01
Renewed multi-year DPPaaS
AI account plan
What to do next on this account — synthesized from products, opps, risks, relationships and timeline
AI Plan
Burton is the lighthouse story. Lean into joint marketing — every analyst call needs a Burton mention. Hardgoods DPP closes by July.
Refreshed on each visit; click "Brief me deeper" to expand any section into a working document.
Cockpit Q&A · Burton Snowboards
Ask anything about this account
What's the one move that locks the next 24 months on this account?
Draft an email to Burton CEO.
Top 3 things to bring to the next QBR.