Customer 360
Gap Inc. (Athleta)
Apparel · USA · relationship since 2014 · 1.6% of AVY revenue
Health · WATCH
FY25 revenue
$140M
YoY growth
+6.1%
Share of wallet
42%
NPS
63 (-3)
Open pipeline
$53M
Product mix · share of Gap Inc. (Athleta) wallet held by AVY
Athleta pilot is a wedge into Gap & Old Navy.
Apparel tags · 72%
RFID inlays · 24%
DPP pilot · 4%
Contract: Apparel MSA-2022 · expires Dec 2026 · auto-renew: No · price-step-review: Renewal cycle Q3 2026
Open opportunities · 2
$53M total · weighted $26M at 50% blend
Athleta DPP → full portfolio rollout
Pilot evaluation
$35M
55% prob
Old Navy RFID pilot
Discovery
$18M
30% prob
Active risks · 1
$140M exposed across 1 risks
MSA renewal cycle in Q3'26
Exposure $140M
HIGH
Relationship map
Senior-to-senior engagement is healthy; mid-level coverage gaps in technical procurement
| Their side | Our side | Last touch |
|---|---|---|
| CEO Office | NA GM | 2026-02-12 |
Recent activity timeline
Wins clustered last 30 days; one open risk to track
2026-05-05
Athleta DPP pilot metrics review
AI account plan
What to do next on this account — synthesized from products, opps, risks, relationships and timeline
AI Plan
MSA renewal is the gating event. Bring renewal forward to Q1'26 in exchange for Athleta DPP commitment + Old Navy RFID pilot. Avoid open RFP.
Refreshed on each visit; click "Brief me deeper" to expand any section into a working document.
Cockpit Q&A · Gap Inc. (Athleta)
Ask anything about this account
What's the one move that locks the next 24 months on this account?
Draft an email to CEO Office.
Top 3 things to bring to the next QBR.